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Willis N. Hackney Library


A guide to Business resources at Barton College.

Company Information

Business Resources



Rutgers Accounting Web
One of the largest accounting web sites on the internet, RAW provides links to accounting resources and organizations.





The world's leading resource for manufacturing information and e-commerce. Powered by ThomasRegister and ThomasRegional. (Formerly Thomas Register of American Manufacturers.)
An online directory for finding people, businesses, and products. Also includes maps and directions, and city guides.

Zycon is a specialized directory designed to assist the engineering and manufacturing community find and evaluate manufacturers and suppliers worldwide. Searchable by product/service, company name, brand name, and popular category, Zycon's primary focus is on industrial manufacturing companies and distributors, with a small selection of commerical-based companies (such as those under Computer Equipment), as those also cater to the industrial community. Zycon does not list companies that supply primarily residential or agricultural products (i.e. swimming pools, DIY carports, arts & crafts, corn, tractors, etc). Zycon recently added a message forum for engineers to discuss important issues and its blog primarily focuses on energy and environmental issues.

Exchange Rates The Universal Currency Converter
Allows for interactive foreign exchange rate calculations on the internet. Provides for rate calculations for every known world currency.




Advertising Age
This site is the home page of the Ad Age Group, which publishes Advertising Age. Major categories include news and features, and Ad Age Dataplace.

Market Segmentation: A Guide to Sources of Information
Maintained by the Library of Congress's Business Reference Services, this useful site compiles a list of Internet sources on market segmentation. The resources are divided into types of market segmentation--generational, ethnicity, geographic, gender, gay/lesbian, and lifestyle. Each section includes lists of articles, books, statistics,and more, including links to trend trackers, research groups and marketing firms specializing in marketing to the various segments. Links generally send users to free resources, although occasionally, to fee-based sites.


SimplyAnalytics Geographic Research


SimplyAnalytics is a web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. These maps and high-resolution images can be exported to word processing or presentation software. Data can be selected, sorted, and compared to build custom reports that can then be exported to a spreadsheet. Historical census data can be explored to understand how regions change over time; estimates and projections can be used to analyze current and future trends.

Please Note: It is highly recommended that you create your own "Personal Work Space" on the site in order to save your work (once you create it, you will receive an email in which you must click on an activation link to activate your new account). The site does allow you to use a temporary work space, but if you do so, your work is not saved. Also, tutorials on how to use the site are available under the "Tutorial Videos" link in the top right corner once you use either the "Temporary Work Space" or "Personal Work Space" logins. (If the site is busy, try again later, as we have a limited number of "seats" to this resource and traffic may at times be heavy.)